FatChance 2.0: The Very First Customized 2011 Chrysler 300 [with Videos]

The original Chrysler 300 is perhaps one of the most popular cars in the tuning industry here in the States, so it doesn’t come as a surprise that the Detroit automaker is using the car’s successor to tap into the custom scene.

The very first customized 2011MY Chrysler 300 is called the Fatchance 2.0 and it made its debut alongside the firm’s “S” concept cars at this past weekend’s Annual Spring Festival of LXs in California (see here). The low-rider 300 was crafted by John Fortuno aka Fatchance, who apparently caught the attention of Chrysler with his first generation 300-based FatChance 1.0.

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Chrysler Teases 2011MY 300, 200 and Town & Country “S” Concepts at LX Spring Festival

Chrysler found the perfect opportunity to preview its upcoming range of ‘S’ models at the 6th Annual Spring Festival of LXs in Irvine, California this past weekend. The Detroit automaker showed off the “S” trimmed 2011MY 300 sedan, 200 Convertible and Town & Country in concept forms, though all three models are scheduled to enter production later this year starting with the 200 this spring.

According to Chrysler, the “S” treatment is a cosmetic package designed to appeal to younger customers that want something more “edgy” in terms of style. On the 300, this translates to a bespoke gunmetal finish, a new front grille, smoked headlamps and taillights, beefier alloy wheels in a unique design, a boot lid spoiler and if we’re not mistaken (since Chrysler has not released any official details), a lowered suspension. The interior also receives a makeover with red leather seats sporting the “S” logo and bespoke trim.

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Chrysler Launches New “Imported from Detroit” Merchandise – And no, They’re Not Made in China…

Chrysler has released a new dedicated lineup of clothes and apparels featuring the brand’s “Imported from Detroit” motto, which first appeared on the 200 Super Bowl commercial with Eminem. And yes, the possibility that the merchandise may not be made on this side of the world did cross our minds too, but Chrysler’s website put those dastardly doubts to rest stating that the clothes and apparels are all made in the USA.

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Chrysler Fires Employee for Using F-Word on Detroit Drivers in an Official Tweet

If this isn't the definition of irony, we don't know what is; the company that not only prides itself for being from Detroit but has also built its entire marketing campaign around its Motown city roots posted a tweet cursing Detroit drivers!

“I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to fucking drive,” read the tweet on Chrysler’s official Twitter account earlier this morning. Shortly after, it was removed and Chrysler posted an apology.

If you’re thinking that this may have been the work of an outsider, you’re partially right. As it turns out, an employee of the social media company that runs Chrysler’s Twitter account New Media Strategies (NMS) posted the specific tweet. Chrysler quickly found out who the culprit was and not surprisingly, terminated the employee.

We can understand his / her frustration – hell, we’ve all cursed other drivers at some point, but unless the perpetrator mixed his personal account with the one he or she handles for Chrysler, the move doesn’t really make any sense. Chrysler’s official statement follows after the jump.

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VIDEO: Chrysler's "Born of Fire" Super Bowl Ad Starring the New 200, Eminem and the City of Detroit

Chrysler, unlike other automakers that were teasing and showing off their Super Bowl ads well before Sunday's event, held back giving viewers their first taste of the brand's two-minute long commercial in the third quarter of the game. The new TV spot, called “Born of Fire," showcases the all-new 2011 Chrysler 200 and reveals the brand’s new tagline, “Imported from Detroit.”

The commercial, which features singer Eminem driving the 200 through Detroit, is as much about the brand and the revamped mid-size sedan as it is about Detroit and the town "that’s been to hell and back.” Overall, we'd say the ad conveys an honest and somewhat emotional message to consumers about the 200 as well as Chrysler in general.

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VIDEO: New Chrysler Ad Emphasizes the Importance of Style

In its latest commercial, Chrysler takes a trip down memory lane, showcasing some of its vintage models and wonders what ever happened to the glamour and style that these cars represented. And you guessed it; according to Chrysler, good 'ol American style is making a comeback on the firm's new models like the recently launched 300 sedan. Video available after the jump.

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Chrysler and EPA Working on Hydraulic Hybrid System for Passenger Cars [with Video]

Chrysler and the U.S. Environmental Protection Agency (EPA) today announced a new partnership to explore the possibility of adapting the EPA's hydraulic hybrid system for passenger cars and light-duty vehicles. Developed by the EPA, the hydraulic hybrid system is currently used in industrial applications, including large delivery trucks and refuse trucks, but Chrysler, keen on developing a new portfolio of hybrid vehicles, wants to adopt it for use on passenger vehicles. Read more »

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New Chrysler 300 gets its Public Debut at NAIAS 2011 [with Video]

To say the new 300 sedan is an important model for the future of the Chrysler Group is an understatement. This was more than evident at the firm's press conference at the Detroit motor show today, segments of which you can watch in the video after the jump.

The overhauled for the 2011 model year full-size sedan boasts new sheetmetal as well as a significantly improved interior and a modern 3.6-liter V6 engine with 292HP that joins the 363HP-strong 5.7-liter V8 Hemi. Last week, Chrysler announced pricing information for the 300, which starts at $27,995 for the entry-level V6 model and tops out at $41,145 for the V8 version with AWD (click here for more details).

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VIDEO: On the Road Footage of 2011 Chrysler 300

As well as revealing pricing information on the 2011 model year 300 earlier today, Chrysler has also unleashed a new video with driving footage of its redesigned saloon. We'll remind you that the 300 will get its world premiere at the Detroit Auto Show in just a few days, with sales to follow shortly after. In the U.S., Chrysler's full size sedan will offer buyers a choice of two engines, a 292HP 3.6-liter V6 and a 363HP 5.7-liter Hemi V8, the latter with the option of all-wheel drive. Video follows after the jump.

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VIDEO: Chrysler Group's 2009-2010 Highlights in Under 9 Minutes

The Chrysler Group's PR gurus have come up with a new corporate video highlighting the company's achievements from November 2009 up until now. The just under 9 minutes-long film is titled "Business Plan 2010-2014 in Action" and includes numerous product presentations over the year such as the Chrysler 200 and Dodge Durango, as well plant visits by President Obama and VP Biden and various other events that took place in the time period. Watch the clip right after the jump.

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2011 Chrysler 200 Fully Revealed Inside and Out in Video. What Do You Say? [with Poll]

Over the past few weeks, we've shared all the details and shown you a variety of photos of the Chrysler's Sebring replacement which has been reborn as the not-so-new 200 sedan. However, due to Chrysler's dappled photo tactics, many questions remained on the new 200's exterior as well as interior looks. Well, time has come to provide answers to all those questions with the first video of the car, which gives us a complete and unobstructed view of the 200 inside and out.

After you finish watching watch the video below, voice your opinion on Chrysler's refreshed mid size sedan, which will be officially introduced at this week's LA Auto Show, in our comments section.

As a reminder, the 200 will go on sale in December with prices starting from $19,995. Engine choices are limited to a base 2.4-liter I-4 engine producing 173 horsepower and 166 lb.-ft. of torque, and an available new 3.6-liter Pentastar V6 delivering 283 horsepower and 260 lb.-ft. of torque to the front wheels. The V6 is teamed up to a six-speed automatic transmission, while buyers of the four-cylinder model have the choice of a six- or four-speed automatic transmissions (yes, some things never change...).

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