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“Internet sales will quickly become a reality. Many of our customers know what they want before they step into our showrooms, so an online sales channel makes sense,” said Gerard Detourbet, head of Renault's low-cost program.
But that isn't the only reason. Renault will be soon facing the threat of a low-cost rival coming from the French group PSA Peugeot-Citroen. Rumored to receive the abandoned Simca name, the new make could sell its vehicles exclusively through the Internet, as sales chief Jean-Marc Gales hinted at the Geneva Motor Show.
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This here commercial for Dacia's low-cost Duster SUV is the work of Dutch advertising company Artcore. We should warn you that the ad is a 1 minute and 46 second parade of almost continuous swearing. While we can appreciate some over-the-top creations, we just can’t see this ever airing, at least not during daytime hours. But even if the commercial somehow made it on your TV set, we doubt that this is what Dacia wants to promote.
The commercial has been labeled as “banned” by various internet sources, but it seems to have been produced to showcase a radical idea, rather than to be purpose driven advertisement. The foul-mouthed clip is available right after the break.
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However, the brand's models aren't exactly exciting, even more so when it comes to sheer performance with their mundane, small displacement petrol and diesel engines. But as always, for every problem there's a fix. This man's answer was to ditch the Logan sedan's four-cylinder and throw in a 2.8-liter VR6 Volkswagen engine.
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