Lancia’s Glitzy Ypsilon Promotional Videos

Lancia has released new videos of its 2012 Ypsilon, the posh supermini that made its world premiere at the Geneva Motor Show earlier this week alongside the subtly revised Delta and the Chrysler-sourced Thema sedan, Grand Voyager MPV, and Fulvia Saloon and Convertible (the last two shown as concepts).

The videos clearly link the new Ypsilon to fashion and luxury, essentially building on the image created by the supermini’s predecessors. Although the outgoing Ypsilon was perceived more of a lady’s car, the automaker wants to send the message that its successor targets both hairdressers male and female buyers.

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VIDEO: Eminem Meets Italian Opera at Lancia's Presentations of the 2012 Thema and Flavia Concepts

The 81st Geneva International Salon marked Lancia's biggest but also, most controversial motor show appearance in recent years. Biggest because Lancia rolled out a total of six new vehicles and concept models, most controversial because four of those cars including the Thema flagship, the Flavia sedan and convertible concepts, and the Grand Voyager MPV are nothing more than rebadged Chryslers.

Lancia and Chrysler CEO Oliver Francois presented the Chrysler 300-based Thema under the sounds of an odd music mix. "Introducing this car of two continents in Geneva became a very personal affair, therefore I personally worked out a little piece of music, a blend of two musical cultures, Eminem's typical Detroit beat with a touch of Italian opera," said Francois just before the 2012 Thema saloon entered the stage.

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Classic Flashback: The Ferrari-Powered 1986 Lancia Thema 8.32

All the talk about the Fiat Group's plans to re-badge the redesigned 2011 Chrysler 300 (see our high-res gallery here) and re-brand it as the Lancia Thema in Europe, brought to mind the original Thema of the mid-1980s and -1990s, and especially, the Ferrari V8-powered 8.32 model.

Introduced at the 1984 Turin Motor Show, the Thema was Lancia's flagship sedan, sharing the "Type Four" platform with the Fiat Croma, Alfa Romeo 164 and the Saab 9000.

Shaped by the hands of Giorgetto Giugiaro, the boxy sedan model featured a 0.32 drag coefficient, which was an impressive figure at the time. Being a luxury model, it featured a comprehensive list of standard and optional features, including automatic air conditioning and heated seats wrapped in leather or Alcantara.

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New Lancia Stratos in Rally Car Guise and More. Could be Built in Limited Numbers if there's Interest [with Video]

The New Lancia Stratos has completed yet another step of its lengthy unveiling process. This time we have information about the official presentation, which took place on November 29-30, at the Paul Ricard Circuit in Le Castellet, France. There, a select few had the opportunity to see the cabin for the first time, a racecar concept, while they were also informed that the New Stratos could be built in limited production run if there's substantial interest from potential buyers. Read more »

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New Lancia Stratos: Full Tech Specs and Performance Figures Plus Presentation Video

The PR people behind the New Stratos project continue to slowly reveal additional information about Pininfarina's one-off supercar. This time they released the full tech specs and performance figures.

Based on Ferrari F430 Scuderia underpinnings, the retrotastic Stratos packs a considerable punch. It measures 4.1 meters in length and tips the scales at just 1.247 kg (2.749 pounds) with the weight distributed 44% in the front and 56% at the rear. Power-to-weight ratio is 2.3 kg/hp, thanks to the 4.3-liter V8 engine, which churns out 540 hp and over 500 Nm (369 lb-ft) of torque. That’s 30 ponies more than the Scuderia’s stock powerplant.

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VIDEO: Ferrari CEO Luca di Montezemolo Drives the New Stratos

After Pininfarina presented the New Stratos to the car's owner Michael Stoschek, the Italian design house invited Ferrari head-honcho Luca di Montezemelo to take it for a spin around the Fiorano circuit in Maranello.

According to the project's official website, Mr. di Montezemolo was very impressed with the New Stratos, openly praising it with exclamations such as "bellissima" and "congratulazioni". And that's not all, as the Ferrari CEO called his technical director, Roberto Fedeli, and suggested he should also take a look at the car.

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1970 Lancia Stratos Zero: Birth of a legend [Photos & Video]

The Lancia Stratos is a rally legend and one of the most iconic sports cars of all time with legions of fans. One of those fans, German businessman Michael Stoschek, even went as far as commissioning Pininfarina to build a one-off modern-day iteration of the Stratos based on the hardware of a Ferrari 430 Scuderia.

But not many people know that the first spark that ignited this firestorm was a Bertone concept. Enter the 1970s Stratos Zero prototype. It all started when Bertone had the idea to mount the Fulvia's 1.6-liter V4 engine on a new base. This is how the Stratos Zero concept car was born, a 3.58 meter (141 inches) long and just 84 cm (33 inches) tall prototype envisioned by Marcello Gandini, the same man responsible for the designs of the Lamborghini Countach and Miura.

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